One of the popular food station here in Cebu especially for students, and those who are looking for late night meals.
Resty Esponilla dreamt of operating his own Filipino fast food outlet that serves 24-hours of full meals at an affordable price. At that time, only burger outlets were serving this special niche.
That vision was put into reality when he put up his first Sinangag Station in 2003 at Mabolo, Cebu City. Sinangag Station instantly grew into a fastfood magnet for locals and foreigners alike who crave the classic Filipino tapsilog any time of the day. It also built a name for itself on the boneless bangus version of the silog dish, bangsilog competing stiffly with tapsilog for diners’ preference. Now, Sinangag Station has a total of 18 company-owned and franchised branches. Their branches in U.P. Village and Katipunan in Quezon City also offer danggit, chorizo, longanisa and sardines from Cebu. Resty is convinced that his sinangag line will always hit the spot as long as he keeps faith with the Filipino concept of comfort eating: a full meal of a plate of rice, complemented by well-loved viands. But that does not stop Resty from delighting his customers with brilliant, surprising twists on traditional Filipino dishes.
This is where Unilever Food Solutions’ (UFS) Sooo Pinoy advocacy gives Resty’s vision a boost by stimulating Filipino appreciation of the diversity of local cuisine while supporting enhancement and expansion of menus and innovation of dishes among Filipino-specialty restaurateurs. Sinangag Station’s vegetable-based version of Bicol Express, has been renamed for regulars at Resty’s Jones Avenue branch in Cebu, as gising-gising or mata-mata. The legendary feisty dish of string beans (locals call it Baguio beans) cooked in coconut milk with siling labuyo, shrimp, onions, garlic and a dash of ground pork is given a Cebuano taste with just the right amount of spiciness quite distinct from the fiery Bicol Express.
With the growing number of branches, Mr. Esponilla is not only confident of delighting more and more customers at every Sinangag Station but also that he will have more opportunities to create new delights for Filipino food enthusiasts, especially with continued support of UFS SOO Pinoy.
Learn more about the Sooo Pinoy Campaign and the diversity of the Filipino cuisine by liking the Sooo Pinoy Facebook page at www.facebook.com/SoooPinoy or follow @SoooPinoy on Twitter.