After the success of the first National Breakfast Day last year, McDonald’s Philippines, together with thousands of other McDonald’s restaurants in Asia Pacific, Middle East, and Africa, will be celebrating the second National Breakfast Day. On March 17, McDonald’s will once again be treating Filipinos to a free McMuffin. Close to 320 McDonald’s breakfast stores nationwide are joining the celebration to say ‘thank you’ to its customers who start their day at McDonald’s. Starting 6:00 AM, each participating McDonald’s breakfast store will be giving away free McMuffins to the first 1,000 customers at a first-come-first-serve basis –that’s over 315,000 hot and fresh McMuffins to be given away nationwide via Dine-In, Take-Out, and Drive-Thru.
“We were so encouraged by our customers’ resounding response in the region last year, we are bringing back National Breakfast Day to remind people about waking up to better mornings with breakfast,” said Andrew Hipsley, Chief Brand Officer of McDonald’s for Asia Pacific, Middle East and Africa. “Breakfast is a significant business for McDonald’s. And we know the convenience of a hot McMuffin on-the-go makes breakfast so much more accessible for people who are often caught up in the morning rush.”
As a firm believer of breakfast, McDonald’s aims to make more people say “Hooray for Today!” and get the filling meal that they need, especially in the morning.
“Together with the rest of the region, we are both excited and ready for this year’s National Breakfast Day. There have been heavy preparations in our stores to make this year’s celebration bigger and better for more Filipinos to experience the goodness of a McDonald’s breakfast,” says Kenneth S. Yang, McDonald’s Philippines President and Chief Executive Officer.“We continue to see potential growth in our breakfast business – and want to demonstrate that our delicious, quality breakfast is a convenient way to start the day,” he added.
McDonald’s Philippines has been serving breakfast since the 1980’s but was re-launched in 2008 with local products like Hamdesal. Iconic menu items, like the Egg McMuffin, made with lightly grilled Canadian bacon, freshly cracked Grade A egg, and melty American-style cheese sandwiched between warm perfectly toasted English Muffins, have become a breakfast favorite for Filipino customers who are on-the-go and prefer a no-fuss handheld meal.
So, set your alarm early on March 17 and head to your nearest McDonald’s breakfast store to have a delicious McMuffin in celebration of the second National Breakfast Day. Hooray for Today!
For more information visit www.mcdonalds.com.ph or like the official McDonald’s Facebook fan page facebook.com/McDo.ph. You can also share your excitement on Twitter by tagging us at @McDo_PH and using the official hashtag #freemcmuffin.