- The Philippines’ largest neighborhood bakeshop chain, Julie’s Bakeshop and the Department of Social Welfare and Development (DSWD), have entered into a partnership to fight malnutrition in the country through Julie’s Bayan Sliced Bread campaign.
Driven by the need of the less fortunate children, Julie’s Bakeshop started its Bayan Sliced Bread campaign in November 2011, in line with the company’s mission to feed people. The initial result of the program was able to help the UN World Food Programme in the war torn parts of Mindanao with Julie’s Bakeshop partners with DSWD.
“This year, we wanted to reach more children in the country so we looked for a partner who shares this vision and mission. The Department of Social Welfare and Development’s mandate to alleviate poverty and implement social welfare programs was a perfect fit!” said Joseph R. Gandionco, President and CEO.
For every purchase of Julie’s Bayan Sliced Bread in any Julie’s Bakeshop all over the country, Php 2.00 will go to DSWD’s Supplementary Feeding Program. The DSWD feeding program aims to nourish the children and to educate the parents on proper nutrition.
Through this campaign, Julie’s Franchise Corporation and DSWD gives everyone the opportunity to be involved and to help improve the nutritional status of the Filipino children. The campaign aims to benefit a total of 1.7 M children or SO, O00 day care centers nationwide.
Julie’s Bakeshop, through its Founder, Mrs. Julie Gandionco, and Julie’s Franchise Corporation’s President and CEO, Mr. Joseph R. Gandionco, donated Php 1,000,000 to DSWD as support to their Supplementary Feeding Program in the different Day Care Centers.
Mrs. Julie Gandionco aptly puts it, “Giving back to the community is part of our corporate commitment at Julie’s Bakeshop. We are fortunate that our partnership with DSWD will help realize this commitment to more children inthe country. A small act of kindness goes a long way so we extend our hands to every Filipino to show their support in Julie’s Bayan Bread program.”
Julie’s Bakeshop partners with DSWD
About Julie’s Franchise Corporation
Julie’s Bakeshop has close to 500 branches, operated by over 100 franchisees all over the country. Julie’s Bakeshop opened its first international branch in Indonesia on October 2013 and looks forward to its expansion plans in 2014. website
The Department of Social Welfare and Development (DSWD) is mandated to provide social protection and promote the rights and welfare of the poor, vulnerable and disadvantaged individuals, families and community to contribute to poverty alleviation and empowerment through social welfare and development policies, programs, projects and services implemented through its intermediaries and stakeholders.