As Balamban Liempo crowns its fifth year, the food chain has adopted barangay Abucayan in Balamban town which is the home place of company co-founder Honey Vergara.
According to Jojo Vergara, Balamban Liempo Founder and Chief Executive Officer, this is Balamban Liempo’s way of expressing gratitude to the town that inspired the food chain’s name and its unique and flavorsome brand of roasted pork belly or liempo.
To truly empower the children and people of Abucayan in Balamban and make an impact in the community, Vergara said that Balamban Liempo plans to sustain its adopt-a-barangay program and hopefully adopt more barangays in Balamban town in the future.
As part of its fifth year anniversary celebration, Balamban Liempo conducted a feeding, gift-giving, and story-telling session activity for the children of barangay Abucayan, Balamban.
Balamban Liempo gave out stuffed toys and learning materials such as pencils and storybooks and conducted interactive games and small group story telling by volunteer story tellers.
The activity concluded by treating the 400 children beneficiaries with a sumptuous feast of Balamban Liempo’s distinct and tasty meals.
“This is really our way of giving back to the town of Balamban for inspiring our unique style of grilled liempo which is really the secret to our phenomenal success,” said Vergara.
Balamban is renowned for a native technique of grilling liempo using local herbs and spices which makes it aromatic and tasty.
From its humble beginnings in the year 2009, Balamban Liempo has thus grown to become one of the Filipino favorite dishes.
Balamban Liempo opened eight stores in just one year and now has close to a hundred stores nationwide after a brief period of just five years.
Apart from extending outreach programs to Balamban town, Vergara moreover hopes that the presence of Balamban Liempo stores nationwide can help generate more interest in Balamban and encourage people to visit and invest in the town.