Last March 9, 2015, McDonald’s treated Filipinos to a free breakfast for the third year in a row in celebration of National Breakfast Day. Close to 400 McDonald’s breakfast stores nationwide celebrated the “region’s biggest breakfast activation” where participating McDonald’s restaurants in the Philippines and other countries in Asia Pacific, Middle East and Africa each gave away 1000 free McMuffin sandwiches to customers.
At 6:00 a.m., Filipinos flocked to participating stores to enjoy their free breakfast treat. Nearly 400,000 McMuffin sandwiches were given away this year, making more customers nationwide say “Hooray for Today!”
The much anticipated celebration of National Breakfast Day was headed by McDonald’s Philippines President and Chief Executive Officer Kenneth S. Yang. McDonald’s Chief Happiness Officer Ronald McDonald was also present, along with numerous celebrities from the two major TV networks. Solenn Heussaff, Lovi Poe, Rocco Nacino, Alden Richards, Drew Arellano, Matteo Guidicelli, Enrique Gil, Alex Gonzaga, Xian Lim, and Bianca Gonzales each visited a different McDonald’s store around the Metro. The famous Kikay Barkada of Monster RX 93.1 also joined the celebration by once again broadcasting their radio show, The Morning Rush live at McDonald’s El Pueblo.
Netizens were also in full swing as they shared their National Breakfast Day experiences on social media with the hashtag #McDoBreakfastDay. With the sheer volume of happy customers nationwide, National Breakfast Day became a trending topic on Twitter for the third year in a row. Other social networking sites were also filled with photos of happy customers’ moments celebrating the one-of-a-kind breakfast experience at McDonald’s.
Apart from sharing the goodness that a McDonald’s breakfast can offer, McDonald’s wanted to make sure that this year’s National Breakfast Day was made bigger and even more special for Pinoys by extending the celebration to the country’s Early Risers—people who wake up earlier than everyone else in service of their community, like PUV drivers, barangay tanods, traffic enforcers, security guards, and public health workers.
All participating National Breakfast Day stores each gave away 100 more free Sausage McMuffins to their chosen group of Early Risers. This initiative is McDonald’s way of saying “thank you” for the great work that they do.
“On our third year of National Breakfast Day, the entire McDonald’s family is happy that even more Filipinos were able to join the celebration. We hope that both our customers and our Early Risers enjoyed the goodness of a McDonald’s breakfast,” said Kenneth S. Yang, McDonald’s Philippines President and Chief Executive Officer.
Got a special National Breakfast Day story to share? Like the official McDonald’s Facebook fan page facebook.com/McDo.ph and tell everyone about it! You can also share your National Breakfast Day experience on Twitter by tagging @McDo_PH and using the official hashtag #McDoBreakfastDay.