Following the successful [Asia] launch of Starbucks® Teavana® last year, which brought Starbucks modern tea experience brand to Asia for the first time, Starbucks today announced the introduction of new Starbucks® Teavana® Frozen Teas. These refreshing, icy-smooth handcrafted beverages combine the finest Teavana® teas and botanical blends with premium ingredients like Kyoho grapes and pomegranate pearls. Starbucks® Teavana® Frozen Teas will be available for a limited time only starting September 12.
“We want our customers to experience tea like they’ve never imagined. Drawing our inspiration from a love of tea in Asia and from popular new flavors. This year, Starbucks takes innovation in flavors and texture to the next level with a unique Frozen Tea platform to satisfy the growing sophistication of consumer preference.” said Keith Cole, head of marketing for Starbucks Philippines.
Starbucks® Teavana® Frozen Hibiscus Tea with Pomegranate Pearls
This refreshing beverage combines floral notes of hibiscus flowers and rose petals with the tropical
flavors of papaya and mango, enhanced with hints of cinnamon and lemongrass. The beverage is topped
with glistening, jewel-like pearls of pomegranate juice that burst on the tongue.
Starbucks® Teavana® Frozen Chamomile Tea with Kyoho Grape and Aloe Soothing chamomile tea is blended with honeyed white grapes and aloe cubes delivering a cool, lightly sweet taste. The beverage is generously topped with skinned and pitted whole Kyoho grapes – a popular variety from Japan known for its distinctive sweetness and generous size. Growth driver for the brand.
Commenting on the growing interest in frozen beverages, Davina Patel, global food and drink analyst at Mintel, the global market intelligence agency which follows food and beverage trends in Asia, said: “Our research shows that consumers in Asia continue to gravitate towards beverages with textural and visual appeal, which has led to a growing interest in frozen products. Moreover, consumers are increasingly exploring the world of tea through flavor and variety, with preference shifting towards botanical teas such as herbs, fruits and spices.”
Icy, refreshing and packed with antioxidants, Starbucks® Teavana® Frozen Iced Teas will be available in the following flavors and will also be available as Iced Shaken:
As a special treat, Starbucks Card customers can enjoy these icy-smooth Starbucks® Teavana® Frozen Teas
ahead of its public launch. Customers will just need to pay the full amount of the beverage using their
Starbucks Card from September 9-11 to avail of the early access promo.
For more information about these new Starbucks® Teavana® Frozen Teas and the aforementioned
promo, visit www.starbucks.ph.